How long does it take to read Blue Ocean Strategy?
W. Chan Kim
Blue Ocean Strategy by W. Chan Kim takes about 5 hours 28 minutes to read at 250 words a minute.
About 5 hours 28 minutes
A weekend read
First published 2005. 298 pages, about 81,950 words.
11 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 9 hours 6 minutes |
| Average, 250 words a minute | 5 hours 28 minutes |
| Fast, 400 words a minute | 3 hours 25 minutes |
The page count is the median across 2 editions, so your copy may differ. How we calculate.
About the book
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while a sequel entitled Blue Ocean Shift was published in 2017.
Subjects: Market segmentation, New products, New products, management, Marketing, management, Organizational innovation, Economic competition
