How long does it take to read Advertising Secrets of the Written Word?
Advertising Secrets of the Written Word by Joseph Sugarman takes about 5 hours 43 minutes to read at 250 words a minute.
About 5 hours 43 minutes
A weekend read
First published 1998. 312 pages, about 85,800 words.
12 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 9 hours 32 minutes |
| Average, 250 words a minute | 5 hours 43 minutes |
| Fast, 400 words a minute | 3 hours 35 minutes |
The page count is the median across 1 edition, so your copy may differ. How we calculate.
About the book
Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph headings, and anticipating buyer objections, and psychological triggers such as honesty, credibility, value, and the desire to belong.
Subjects: Advertising copy, Business writing
